Stop Forcing Customers to Read Your Novel, Give Them Video or Watch Them Bounce
Your website looks professional enough. Good design, clear navigation, all the right words. But scroll to the top and it’s silent. No movement. No voice. No story playing out. That’s the one video you’re missing: a killer homepage explainer that shows what you do, how you do it, and why it matters. I’m Christopher Adams, founder at thereeldeal.video, and I’ve watched businesses like yours lose thousands, sometimes millions over time, because they treat the idea of a homepage video like an afterthought or option, instead of the money-maker it is.
This isn’t optional fluff. This is the video that turns visitors into buyers before they even scroll. Every day without a strong homepage explainer, you’re watching potential customers land, look around for three seconds, and leave confused or unimpressed. They don’t get it. They don’t feel it. They don’t buy. Bounce rates climb, time on site drops, conversions stay flat while your ad spend keeps rising. You’re paying to drive traffic to a site that fails to close the deal because there’s no clear, engaging video up top explaining your value in a way words alone never can. Social media reels and shorts bring people in, but when they hit your homepage and see static text? They bounce right back out. You’re bleeding money on ads, SEO, everything, all because that one video isn’t there doing the heavy lifting.
I had this one client, a B2B service company with a solid product and great reviews, who was stuck in neutral. Their website got decent traffic from paid search and social, about 8,000 visitors a month, but conversions lingered at 1.5%, barely covering costs. Revenue hovered around $200K quarterly, and they couldn’t break through. The homepage was text-heavy: paragraphs explaining features, bullet points on benefits, no visual punch. We created that one missing video: a 75-second explainer right above the fold, real team footage, customer clips, tight script showing the problem and solution in action. Nothing overproduced, just clear, human, compelling. After launch? Time on site jumped 150%, conversions hit 5.8%, and quarterly revenue climbed to $480K. Same traffic sources, same offers, just that one homepage video turning curiosity into commitments.
Businesses screw this up in two big ways that drive me nuts. First, they skip the explainer altogether, thinking long copy or stock images will do the job. Visitors land expecting to quickly understand what you offer and why it matters, but without video, they have to read and imagine. Most won’t. They leave. Second, they bury whatever video they have deep in the site or make it generic and boring. A weak, text-over-slides explainer hidden on a subpage doesn’t help. The power is in that front-and-center homepage spot, where it grabs attention immediately and guides the visitor down the page. Do it wrong or skip it, and you’re throwing away the single biggest opportunity to convert cold traffic.
Hiring me fixes this because I’ve spent 25 years crafting videos that sell. I build homepage explainers that hook in the first five seconds, show real value with authentic footage, and drive action without feeling salesy. Custom scripted, professionally shot and edited, blended with smart enhancements when they add punch. Your homepage stops being a brochure and starts being a closer, boosting conversions, lowering bounce rates, and turning your site into a revenue machine.
If your footage isn’t speaking for you, I am. Book me before your business is dead. Video isn’t fluff. It’s war ammo.
Chris Adams creates stories that stop the scroll. Book at thereeldeal.video.