Can you tell all the places where AI was used in the reel deal video above? I bet you can't.
Let’s get this out of the way right up front: most AI video out there is absolute garbage. Those creepy avatars with the dead eyes and robotic mouths that move like they’re chewing marbles? Yeah, that shit makes people hit back faster than a bad blind date. I’m Christopher Adams, the guy who’s been editing video professionally for 25 years at thereeldeal.video, and if you’re dumping lazy AI-generated clips on your website or social feeds, you’re not looking cutting-edge. You’re looking cheap. And cheap doesn’t close sales.
You’re bleeding money every day you let that uncanny-valley crap represent your business. Customers land on your site, see a “talking head” that looks like it was birthed in a lab, and immediately think, “If this is how they present themselves, what else are they half-assing?” Trust evaporates. They bounce. Your bounce rate spikes, your dwell time tanks, and Google buries you because real people aren’t sticking around. On social? Even worse. Reels and Shorts with AI voices that sound like a depressed Siri get scrolled past in milliseconds. No likes, no shares, no saves, no leads. You’re paying for ads to push that junk, and it’s converting at rates so low it’s basically lighting cash on fire. I’ve seen businesses lose thousands a month because they thought “AI video” meant free and easy. Instead it meant forgettable and repulsive.
I had this one client, a solid service business with great reviews and a decent following, who jumped on the AI video train hard. They pumped out dozens of “explainer” clips using one of those text-to-video tools: generic avatars, stock backgrounds, voice that sounded like it was reading from a hostage note. They posted them everywhere, homepage, YouTube, Instagram Reels, even paid ads. Results? Views were okay from the ad spend, but engagement was dead, average watch time under 8 seconds, conversion rate a pathetic 0.8%, and leads dried up to almost nothing. They were spending $5K a month on ads for basically zero ROI. We scrapped all that AI spam and rebuilt with real footage, actual people, actual energy, smart AI enhancements only where it added punch (like smooth transitions or graphic overlays), but always grounded in authentic shots I directed and edited. The difference? Watch time tripled, conversions hit 4.7%, and monthly revenue from video-driven leads jumped from barely $10K to over $45K. Same budget, same audience, just video that didn’t suck.
The two biggest mistakes I see with AI video are so common it’s painful. First, people treat AI like it’s the whole solution instead of a tool. They feed it a script, hit generate, and upload the soulless result without touching it. No real footage, no human face, no emotion, just that eerie perfection that screams “fake.” Customers feel it in their gut and nope out. Second, they use AI for everything, even when it makes them look amateur. Overly polished avatars with lip-sync that’s half a beat off, backgrounds that glitch, voices that never quite sound natural, it all adds up to “this business cut corners.” On social media video, that kills momentum fast; one bad Reel and the algorithm buries you. On your website, it kills trust before they even read your offer.
That’s why hiring me changes everything. I’ve got 25 years turning raw ideas into videos that actually sell, and I use AI the right way, like a scalpel, not a sledgehammer. I blend it with real, high-quality footage to enhance, not replace. Smooth motion graphics, perfect cuts, energy that feels human because it is. No creepy avatars unless it’s intentional and ironic. My work turns your homepage explainer into something people watch all the way through, your social media video into scroll-stopping Reels and Shorts, your customer testimonials into proof that hits emotional. It’s not cheap AI spam. It’s custom, branded, professional work that makes your business look expensive.
If your footage isn’t speaking for you, I am. Book me before your business is dead. Video isn’t fluff. It’s war ammo.
Chris Adams creates stories that stop the scroll. Book Chris and The Reel Deal Video team. Call today. 720-334-8018